results / Orbit Tropical
Problem to Solve
How do you create a Brand Engagement Page that will drive trial and build awareness about the new Orbit tropical flavors?
Lunchbox created the Orbit Remix solution that allowed the audience to remix their own beats and create ringtones that were thematically driven by the new flavors with purchase of Orbit gum. Additionally shoppers could enter in their UPC codes and redeem free flip-flops for the summer evoking a tropical feel no matter where they were in the North America.
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