Shopper Engagement Solutions

Lunchbox™ Shopper Engagement Solutions

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Description:

Launching a new feminine care brand targeted at younger consumers is quite a task. The Lunchbox designed U By Kotex Brand Engagement page stepped up to the challenge by educating shoppers on the truth about their periods. Using a highly engaging "Myth or Fact" quiz, U By Kotex debunked false rumors and verified those proven to be true. Shoppers learned about the U By Kotex products, were able to select a free sample and also download a journal iPhone app called MeDaily. This comprehensive app helps them track their cycle and daily lives, while acting as a personal journal that allows them to upload images, songs and entries to their social networking circles.

Services:

  • Retail Strategy
    Retail Strategy
  • Insights & Analytics
    Insights & Analytics
  • Social Media Planning & Implementation
  • Creative Development
    Creative Development
  • Video Production
    Video Production
  • Interactive Development
    Interactive Development
  • Mobile and Gaming Media
    Mobile and Gaming Media