results / iTunes
When Apple began selling iPhones in Walmart, they faced the challenge of promoting in-store awareness of the new iTunes cards that were specifically for downloading applications, games, TV shows and movies. They wanted to make consumers aware of the breadth of content available on iTunes, which made the new cards a perfect gift for anyone, for any occasion. Additionally, they wanted to push the multi-pack holiday and any-occasion cards during the holiday shopping season.
Apple partnered with Lunchbox to produce a series of co-branded in-store TV spots to promote the iTunes gift cards while preserving recognition for both brands’ equity. The solution was to create a series of :15 spots that featured Apple’s iconic silhouette character cast as a shopper and displayed Apple’s app icons as selections in virtual aisles, promoting the unlimited supply and wide breadth of apps from which to choose. By placing the iconic images and Apple branding within a virtual store environment, the Walmart brand was reinforced as being able to offer anything and everything that consumers need. The final spots went from concept to airing in 3800 stores in less than 8 days and featured HD footage, custom 3D design, live action graphics, custom audio and more.
- Retail StrategyRetail Strategy
- Insights & AnalyticsInsights & Analytics
- Social Media Planning & Implementation
- Creative DevelopmentCreative Development
- Video ProductionVideo Production
- Interactive DevelopmentInteractive Development
- Mobile and Gaming MediaMobile and Gaming Media