results / Dove Men Care
Problem to Solve
Dove Men+Care wanted to capitalize on their corporate parent’s partnership with the NCAA to promote their line of men’s grooming products during March Madness. So how do you get a bunch of sports loving men to care about what they use in the shower?
Rather than take a guess at the answer, we went out and asked these guys in person. Documentary style videos captured some of the biggest basketball fans we could find giving us the locker room talk - everything from their predictions and rituals durning the NCAA Tournament to what they use when they hit the showers. We paired that with a real legend --- Earvin “Magic” Johnson telling shoppers about his predictions and ways to stay manly and clean.
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