results / Aquafresh Kids
Problem to Solve
Aquafresh created a brand new product line as an extension of Aquafresh Kids with training products that would now allow the brand to offer everything a person could need for a healthy oral care regimen from birth to adulthood. Our task was to show mom why the same tube of toothpaste wouldn’t cut it for the whole family.
To convince her of the efficacy of the training products, we first had to teach mom about the proper oral care routine for a child from the start. Taking a nod from the kids’ TV show model, we created a solution that would not only educate her but give her a tool she could use to teach her child as well. We recreated and animated Aquafresh’s lovable characters, the nurdles, and developed a series of custom videos combining animation and live action to cover the gauntlet of all things oral care for children.
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