results / alli
Problem to Solve
alli is more than just a diet pill; it’s a comprehensive weight loss solution. That said, it’s still sold in the diet pill aisle. So how do we get the word out to Walmart shoppers about the great tools they get when they purchase alli?
The Lunchbox solution was a custom brand engagement destination to help educate mom on how alli was different than other weight loss pills and to show her everything she gets in the box. Since it was a product that focused on sustainable results for real people rather than just a quick fat-burning fix, we employed the use of a highly relatable ‘Walmart Mom’ to take us through a day in the life of an alli user.
As consumers clicked on each item in the alli starter kit, they could view documentary style videos showing how each piece fit into their daily routine as they worked towards their weight loss goals. A continuos refresh strategy added video testimonials from real Walmart shoppers who were successful with the alli plan.
To reach shoppers who were already using alli but maybe unaware that they could purchase it at Walmart, we created a mobile app version of the meal plan guide book to add mom’s arsenal of alli tools. This app was only available through our site on walmart.com and communication was seeded as such, driving traffic for downloads where product was prominently featured for purchase.
- Retail StrategyRetail Strategy
- Insights & AnalyticsInsights & Analytics
- Social Media Planning & Implementation
- Creative DevelopmentCreative Development
- Video ProductionVideo Production
- Interactive DevelopmentInteractive Development
- Mobile and Gaming MediaMobile and Gaming Media